# Event email preference center — editable field and behavior worksheet

Event brand: [ ]  Marketing list owner: [ ]  Ticket-service owner: [ ]  Mail platform: [ ]  Last reviewed: [ ]

| Page element | Visitor-facing label and explanation | Stored field / source | Save and suppression behavior | Owner and test result |
|---|---|---|---|---|
| Future-event topics | [Real categories visitors may choose] | | | |
| Promotional frequency | [Only options the sender can enforce] | | | |
| Available language | [List approved languages; explain fallback] | | | |
| Save choices | [Show confirmation or an actionable error] | | | |
| Unsubscribe from all optional email | [Direct, clear action independent of choosing topics] | | | |
| Current-ticket service note | [Explain booking notices separately; reviewed wording] | | | |
| Help / account change | [Secure route for address updates and questions] | | | |

## End-to-end checks

- [ ] Every control has a visible and programmatic label; related controls are grouped.
- [ ] Existing preferences load correctly and can be changed by keyboard or touch.
- [ ] Save gives a clear result and updates the actual sending platform.
- [ ] Complete unsubscribe is direct; no required reason survey or hidden second step.
- [ ] One-click unsubscribe required by the relevant receiving provider remains available in subscription email.
- [ ] Marketing suppression survives imports, duplicate records and a future event.
- [ ] Ticket-service messages are classified and handled separately by the responsible team.
- [ ] Forwarded, expired and invalid preference links fail safely without exposing another person’s choices.
- [ ] Test only with fictional/controlled contacts; store personal records in restricted systems.

This worksheet and the accompanying visual are design aids, not a live preference center or a legal compliance certificate.