# Event email zero-click / website-visit investigation

Editable worksheet (English). Duplicate one sheet per campaign anomaly. Store only campaign-level references here; keep recipient addresses, full recipient-specific tracking URLs and personal analytics data in approved restricted tools.

## 1. Define the decision

| Field | Entry |
|---|---|
| Event / edition | |
| Campaign reference (not a recipient ID) | |
| Email purpose and intended next action | |
| Sending owner / website owner | |
| Send date, time and time zone | |
| What decision depends on this diagnosis? | |

## 2. Freeze the two observations

| Observation | Sender report | Website / ticket system |
|---|---|---|
| Tool and report name | | |
| Export or screenshot time | | |
| Reporting window and time zone | | |
| Audience / page / event-edition filter | | |
| Metric name and provider definition | | |
| Original count, before changing filters | | |
| Known missing coverage or filter | | |

**Do the rows describe the same link, edition and time window?** Yes / No / Unknown. Explain: ______

## 3. Trace one approved link without copying a personal URL here

| Check | Result / evidence location | Owner |
|---|---|---|
| Link label in the delivered email | | |
| Link is a clickable hyperlink, not just styled/plain text | | |
| Sender click tracking was enabled for this send, where applicable | | |
| Provider tracks this link type and this report view | | |
| Intended event page and ticket/RSVP choice | | |
| Tracking redirect present in controlled delivered copy? | | |
| Final host/page after redirects | | |
| Intended campaign tags present at the destination? | | |
| Website analytics present on the relevant page? | | |
| External ticket-provider handoff or report boundary | | |

## 4. Controlled comparison

| Case | Expected sender evidence | Expected website evidence | Observed result | Limitation |
|---|---|---|---|---|
| Direct visit to the event page (without email) | No campaign click expected | May create a visit | | |
| Approved narrow live send through the provider, if permitted | Provider-specific click event | Tagged landing visit if collected | | |
| Same campaign-tagged link shared elsewhere, if applicable | No email click from that share | May be classified under campaign tag | | |

A preview or ordinary test email may not exercise the same tracking as a sent campaign. Follow your provider's current documentation. Never make a real purchase solely for this check.

## 5. Decision and handoff

| Working status | Select one | Supporting evidence | What remains unknown? |
|---|---|---|---|
| Sender tracking configuration | ☐ | | |
| Link or redirect defect | ☐ | | |
| Report-view mismatch | ☐ | | |
| Website traffic not attributable to this email | ☐ | | |
| Unresolved | ☐ | | |

**Immediate attendee path issue?** If checkout or information access fails, assign a verified alternative and owner: ______

**Next test / owner / due date:** ______

**Report sentence using only supported evidence:** “The sender view recorded ______ tracked clicks for ______. The website view recorded ______ visits under ______ filters. We can confirm ______; we cannot yet establish ______.”

**Review completed by / date:** ______