# Event marketing email pre-send signoff sheet (English)

Use one sheet for one campaign version. This is a release record, not a mailing list, legal opinion, automated send authorization or inbox-placement guarantee. Keep personal data in the authorized sending and registration systems.

## Version and owners

- Event / edition: ______________________________
- Campaign / version / language(s): ______________________________
- Purpose and promised recipient action: ______________________________
- Chosen email provider / workspace: ______________________________
- Event-fact owner: __________  Audience owner: __________  Campaign editor: __________
- Final release reviewer: __________  Reply/support owner: __________
- Proposed send date, time and time zone: ______________________________
- Approved event page / ticket destination: ______________________________

## Evidence and exceptions

For each row, enter a link to evidence or a brief observation. Do not paste contact data into the sheet. Mark PASS, FIX, NOT APPLICABLE (with reason), or HOLD. Close every FIX before a GO decision.

| Check | Exact evidence or observation | Owner | Result | Exception / next action and due point | Reviewer initials |
|---|---|---|---|---|---|
| Recipient selection and current count match the brief | | | | | |
| Inclusion, exclusion and subscription states checked in provider | | | | | |
| A should-receive and should-not-receive sample checked privately | | | | | |
| Event name, edition, date, time and zone match approved page | | | | | |
| Venue or online format, program and speaker claims approved | | | | | |
| Price, ticket type, availability, deadline and restrictions approved | | | | | |
| From name/address, reply route, subject and preview reviewed together | | | | | |
| Essential facts and primary action readable with images off | | | | | |
| Meaningful links and informative image alt text reviewed | | | | | |
| Main delivered-test link reaches promised event/ticket choice | | | | | |
| Price/availability/confirmation path tested by authorized method | | | | | |
| Secondary links, footer and subscription controls reviewed | | | | | |
| Missing-name and other relevant personalization cases checked | | | | | |
| Mobile, desktop and each intended language reviewed | | | | | |
| Late edits retested; approved final version captured | | | | | |

## Release decision

- Decision: **GO / CONDITIONAL / HOLD**
- If CONDITIONAL, exact condition, owner and evidence required before a later GO: ______________________________
- If HOLD, blocker and owner: ______________________________
- Final reviewer / decision time / time zone: ______________________________
- Version or provider campaign ID at release: ______________________________
- Person monitoring early replies and link failures: ______________________________
- If material event facts change after scheduling: pause in the chosen provider, update the source page and campaign, then repeat affected checks.

GO applies only to the version and audience recorded here. A provider QA score, delivered status or test screenshot does not substitute for event-fact and recipient review.