# Event marketplace discovery vs owned-audience worksheet

Copy this sheet for **one event edition and one reporting period**. Replace the example channel labels with the actual sources in your reports. Keep underlying platform reports beside this worksheet; do not copy attendee names or email addresses into it.

**Event / edition:** __________  **Period and time zone:** __________  **Ticket destination(s):** __________

**Unit for outcome:** confirmed orders / confirmed people / tickets (choose one): __________

**Attribution rule and source of truth:** __________  **Currency and fee basis:** __________

| Source or channel | Public link and destination | Reported visits or clicks | Confirmed outcome in chosen unit | Promotion spend | Ticketing / checkout fees on same basis | Evidence and attribution limit | Next decision / owner |
|---|---|---:|---:|---:|---:|---|---|
| Marketplace internal search or browse |  |  |  |  |  | Does the platform separate this from your own referrals? |  |
| Marketplace email, app or paid promotion |  |  |  |  |  | Is this paid, organic or mixed? |  |
| Organizer email |  |  |  |  |  | Is the audience contact permitted for this message? |  |
| Organizer social or website |  |  |  |  |  | Can a click be joined to a confirmed outcome? |  |
| Partners, press or community |  |  |  |  |  | Record unknown sharing or redirects. |  |
| Direct / unknown |  |  |  |  |  | Do not force unattributed orders into another channel. |  |

## Reconciliation and decision card

- **Source-of-truth confirmed total for the same period and unit:** __________
- **Sum of channel-assigned confirmed outcomes:** __________
- **Difference:** __________. Investigate duplicate or missing attribution before interpreting channel shares.
- **What new discovery can be shown, rather than assumed?** __________
- **Which repeat-audience route can the organizer actually use, under the current permissions?** __________
- **Are checkout fees, marketing spend and operational effort comparable on the same event and scope?** __________
- **Which information can be exported or transferred if the channel mix changes? Verify current platform terms and tools.** __________
- **Decision, owner, next experiment and review date:** __________

Page visits, ad impressions and link clicks are **not** confirmed purchases. A marketplace sale is not automatically an incremental sale; the buyer might have found the event elsewhere. This worksheet supports a measured channel decision, not a causal lift claim or a guarantee about data ownership, conversion or revenue.