# Event paid-social campaign — go/no-go launch gate

Event: [ ]  Campaign/ad account: [ ]  Version/date/timezone: [ ]  Decision owner: [ ]
This is a pre-spend organizer worksheet, not platform policy or legal clearance.

| Gate | Evidence or checked URL | Owner | Pass / hold | Fix and retest date |
|---|---|---|---|---|
| Ad claim matches current event title, date, venue and price | | | | |
| Destination and mobile registration completion work | | | | |
| Confirmation message/email matches offer | | | | |
| Creative rights, language and placement preview approved | | | | |
| Account permissions and billing owner confirmed | | | | |
| Current platform advertising policy reviewed | | | | |
| Audience and geography approved | | | | |
| Tracking and privacy basis reviewed by qualified owner | | | | |
| Outcome defined: registration / paid ticket / other | | | | |
| Total spend cap, dates and timezone authorized | | | | |
| Pause owner and review time recorded | | | | |

Final URL: [ ]  Registration/checkout owner and emergency contact: [ ]
Measurement method and known attribution gaps: [ ]
Tracking technologies and local consent review reference: [ ]
Budget approved by/date: [ ]  Total cap: [ ]  Platform cap: [ ]
Start/end: [ ]  First review: [ ]  Person allowed to pause: [ ]

Decision: [GO / HOLD]  Decided by/date: [ ]  Unresolved issue: [ ]

## Stop and correction log

| Time | Broken fact, flow, permission, policy or spend signal | Ads paused by | Correction owner | Retest evidence | Restart approval |
|---|---|---|---|---|---|
| | | | | | |

Never treat clicks or event responses as confirmed ticket purchases. Pause spend when registration or public event facts break.