# Event registration journey stage map

Copy this worksheet for one event. A row is a handoff to review, not a promise that every platform exposes the same analytics. Keep attendee-level data in authorized systems rather than in this file.

| Stage | Attendee question | Official page or record | Observable signal | Likely friction or exception | Owner | Change to try | How to verify |
|---|---|---|---|---|---|---|---|
| Discovery | Where is the official event? |  |  |  |  |  |  |
| Decision | Is this event right for me? |  |  |  |  |  |  |
| Registration | Did my form go through? |  |  |  |  |  |  |
| Payment / confirmation | Do I have a confirmed place? |  |  |  |  |  |  |
| Preparation | What do I need to arrive? |  |  |  |  |  |  |
| Check-in | Am I admitted? |  |  |  |  |  |  |

**Definition card**

- Event and date/time zone:
- Free RSVP, paid ticket, or both:
- Registration accepted when:
- Payment confirmed when (if paid):
- Ticket or entitlement issued when:
- Arrival counted when:
- Source of truth for each count:
- External checkout or analytics boundary:
- Comparison period and segment:
- Open or closed funnel setting if using GA4:
- Reviewer and next review date:

Do not use a thank-you page view as proof of payment or an email open as proof of readiness. Reconcile check-in exceptions before treating unscanned people as absent.