# Event social media content calendar — editable post-level worksheet

Copy this sheet for one event edition. All times are local to the event time zone. Delete the sample rows and add one row per planned post; a row is a draft, not a commitment to publish.

Event / edition: [ ]  |  Event date and time zone: [ ]  |  Official event page: [ ]

Calendar owner: [ ]  |  Final fact approver: [ ]  |  Last reviewed: [ ]

| Planned local date/time | Platform / format | Audience question and post purpose | Draft caption or copy file | Asset and description/caption check | Verified fact and source owner | Destination URL and test result | Draft owner / approver | Status | Published URL or hold reason / recheck owner |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| [date/time/time zone] | [channel + format] | What is this event? / announce confirmed details | [link to draft] | [asset link; check readable text and description] | [event page version; owner] | [exact URL; tested on phone] | [name / name] | Draft | [ ] |
| [date/time/time zone] | [channel + format] | How do I arrive? / point to current access details | [link to draft] | [asset link; check contrast and captions if video] | [venue/access confirmation; owner] | [current access page; tested] | [name / name] | In review | [ ] |
| [date/time/time zone] | [channel + format] | What is happening now? / approved programme update | [link to draft] | [asset link; check names and times] | [programme version; owner] | [current schedule; tested] | [name / name] | Held | [waiting on confirmed room; owner and recheck time] |
| [date/time/time zone] | [channel + format] | What can I revisit? / share approved recap | [link to draft] | [asset link; permission and captions checked] | [resource approval; owner] | [published resource; tested] | [name / name] | Draft | [ ] |

## Status key

Draft → In review → Approved → Scheduled → Published. Move any row to **Held** if its fact, permission, asset, link or reviewer is unresolved. An approved row must be reviewed again after a material event change. Record the actual post URL when published; do not mark a scheduled post as published.

## Before scheduling each row

- Open the exact destination URL on a phone and check event name, edition, date, time zone, venue, price or ticket availability if mentioned. If it is a Boletolibre.com event page, check that page and its actual ticket path.
- Confirm image rights, readable text, platform-supported image description, and captions or transcript plan for video where relevant.
- Check whether the audience needs a direct service message. A public social post alone may not reach a registered attendee affected by a venue or access change.
- Ask the named approver to check the final copy and asset, not only a planning note. Record the review time and version.
- If using campaign URL parameters, keep the naming convention consistent and verify the link. A click is not a completed registration.

## Change log

| Change and source | Affected scheduled/pinned rows | Official page updated by | Direct attendee channel owner, if needed | Re-review owner and deadline | Closed / evidence |
| --- | --- | --- | --- | --- | --- |
| [ ] | [ ] | [ ] | [ ] | [ ] | [ ] |

Keep private attendee data and unpublished credentials out of this shared calendar. The sheet is a publishing handoff, not a substitute for the event’s approved incident or safety communication plan.