# Event registration source question and review sheet

Copy this sheet for one event edition. The response is an attendee's recollection, not a verified conversion source. Keep personal identifiers out of this review copy.

## Question card

- Event / edition / form owner:
- Decision this answer will inform:
- Review owner and review date:
- Question: **How did you hear about this event?**
- Instruction: **Select the main way you found out (optional).**
- Meaning: first discovery / most recent prompt (choose one):
- Placement in form and skip-path check:
- Question version and effective date:

## Answer options and coding

| Attendee-facing label | Internal category | Used for this edition? | Meaning or ambiguity to review |
| --- | --- | --- | --- |
| Organizer email | owned_email | | |
| Partner or speaker | partner | | |
| Friend or colleague | personal_referral | | |
| Social media | social | | Paid, organizer and friend posts may be indistinguishable |
| Search | search | | |
| Poster or printed material | print | | |
| Venue or another event | venue | | |
| I do not remember | unknown | | Do not reassign by guess |
| Other (optional) | other | | Review before adding a new category |

Delete unused options. Add only channels that a registrant can reasonably recognize. If you change labels during the campaign, record both versions and the change date.

## Aggregate review

- Registration population and cutoff:
- Number of confirmed registrations in scope:
- Number shown this question:
- Number answering:
- Number skipping / unknown:
- Tracked traffic report, date range and unit (visits, sessions or other):
- Can the registration and visit populations be compared? Explain:

| Reported source | Responses | Tracked source / medium | Tracked unit and count | Known measurement gap | Next check or decision | Owner |
| --- | ---: | --- | ---: | --- | --- | --- |
| | | | | | | |

Do not force a match between one person's answer and a tagged visit. Keep untracked and unknown categories visible. Do not label visits as registrations or infer causation from a disagreement.

## Next edition

- One change to test:
- Evidence needed to judge it:
- Owner and review date:
- Field still useful? Keep / revise / remove: