# Exhibitor feedback survey and action log

Editable English worksheet. Duplicate it for each event. Adapt the questions to the services actually promised to exhibitors; delete any that do not apply. Do not collect visitor or lead contact details in this form.

## Organizer setup

| Field | Enter |
| --- | --- |
| Event / edition | |
| Exhibition lead and response owner | |
| Exhibitors invited / eligible audience | |
| Decision this survey will inform | |
| Invitation channel and planned close | |
| Where responses will be kept / access owner | |
| Follow-up contact route for a live issue | |

## Invitation to the exhibitor contact

Subject: Your feedback on [event / edition]

Thank you for exhibiting at [event]. We are reviewing our pre-event information, setup handoff and onsite support for the next edition. This short survey asks about your experience as an exhibitor. Skip any question that did not apply. Your answers will be reviewed by [team/owner] for [purpose]. For a live or unresolved service issue, use [contact route] rather than this survey. [Insert the event's reviewed privacy/retention information.] If you want a reply about your comments, use the separate optional contact field at the end.

## Questions to adapt

Use one consistent scale for questions 1–5: **Very clear / Somewhat clear / Neither / Somewhat unclear / Very unclear / Did not use or cannot judge**. Change the scale if it does not fit the question. Do not force an answer about a service an exhibitor did not use.

1. How clear were the instructions for arriving and moving materials into your assigned space?
2. How clear was the information about what would be ready at your stand or table when you arrived?
3. How clear was the process for reporting a setup problem?
4. If you requested onsite help, how clear was the handoff to the person handling your request? **Not requested** must be available.
5. How clear was the information about closeout or move-out?

For question 6 use: **Very closely / Somewhat closely / Not very closely / Not at all closely / Cannot judge**. Do not treat this answer as a lead or sales count.

6. How closely did the visitors you spoke with match the audience described before the event?
7. What information, if any, was missing before setup? **Optional text.**
8. What one change within the organizer's control would most improve your participation next time? **Optional text.**
9. Is there an unresolved organizer-service issue that needs a separate follow-up? **Yes / No / Prefer not to say.** If yes, direct the exhibitor to the service route rather than asking them to enter sensitive details here.
10. Would you like a reply about your feedback? **Yes / No.** If yes, provide a separate optional reply address. Keep that address out of shared findings.

## Response and decision register (internal)

| Item | Record |
| --- | --- |
| Invitations sent / usable responses / exclusions | |
| First-time / returning split, if collected appropriately | |
| Main themes, with counts and exact question wording | |
| What the exhibitor brief or onsite log confirms or contradicts | |
| Small-group or identifying detail to withhold from shared report | |
| Decision and reason | |
| Owner and review date | |
| Change communicated to exhibitors, if appropriate | |
| Unresolved case transferred to its separate owner / reference | |

Do not present voluntary responses as the view of every exhibitor. Keep the exact wording and answer choices with any comparison to another edition.