# Subject + preview pairing worksheet (English)

Use one row per outgoing email. Keep this sheet with the approved draft; it is not a recipient list. Replace bracketed examples with confirmed event facts. Do not record attendee names or addresses here.

| Message purpose and audience | Approved fact source / owner | Subject line | Preview text that adds a new detail | Full-message promise and destination checked? | Phone inbox / desktop inbox result | Approver and release decision |
|---|---|---|---|---|---|---|
| Invitation to eligible prospects | [Current event page; fact owner] | [Registration status + event name] | [What can be compared or learned] | [Yes / issue, exact URL checked] | [Client/device; visible text; truncation or accidental text] | [Name; ready / revise / hold] |
| Program information to relevant recipients | [Approved program; owner] | [Program status + event name] | [Confirmed sessions or current schedule] | [Yes / issue, program URL checked] | [Client/device; visible text; truncation or accidental text] | [Name; ready / revise / hold] |
| Arrival instructions to confirmed attendees | [Venue-approved arrival plan; owner] | [Arrival information + event name] | [Entrance or check-in action] | [Yes / issue, instructions checked] | [Client/device; visible text; truncation or accidental text] | [Name; ready / revise / hold] |
| [Additional message] | [Source and owner] | [Subject] | [Additional detail] | [Result and URL] | [Result] | [Decision] |

## Review each pair before sending

- Read the subject and preview as one inbox line. Does the preview add information instead of repeating the subject?
- Put the essential fact first. If an inbox cuts the snippet short, does the remaining text still make sense?
- Confirm every event date, place, ticket or program claim against the approved current source.
- Send a test through the actual provider. Check a phone and a desktop inbox for blank fields, raw merge tags, browser-view links or other accidental opening text.
- Open the email and follow its main link. Record whether the full message and destination fulfill the inbox promise.
- Translate and retest the final pair for every audience language. If a fact changes, pause release and repeat the check.