# Event value proposition review sheet

Editable English worksheet. Use one copy per proposed audience and edition. Keep claims tied to the current approved programme. This sheet complements, rather than replaces, your persona and event-fact records.

Event / edition: __________  Audience segment: __________  Page/version: __________  Review owner: __________

| Decision and evidence | Working answer | Source / owner / date | Status and limit |
|---|---|---|---|
| What choice is the visitor making now? | __________ | Audience inquiry or interview: __________ | Observed / Assumed |
| What is the visitor trying to do or understand? | __________ | __________ | Observed / Assumed |
| What confirmed element of this edition serves that need? | __________ | Programme record: __________ | Confirmed / Pending |
| What benefit can that element reasonably offer? | __________ | Programme owner: __________ | Supported / Needs review |
| Which relevant alternative would the visitor consider? | __________ | Audience evidence: __________ | Known / Assumed |
| What difference is demonstrable without “first/best/only”? | __________ | Comparison evidence: __________ | Supported / Remove |
| What condition must stay beside the promise? | __________ | Ticket/format/access owner: __________ | Approved / Pending |

**Draft attendee-facing statement:** For [specific audience] seeking [purpose], [Event] offers [confirmed experience] so they can [bounded benefit].

**Supporting proof sentence / link on the live page:** ___________________________________________

**Channel excerpt (same promise and conditions):** ______________________________________________

## Visitor comprehension check

Ask a few intended visitors, without prompting: Who is this for? What would you expect to do or receive? What happens after the button? Record misunderstanding, not personal details.

| Page and device | What visitors understood | Contradiction or unsupported expectation | Revision owner / due | Decision |
|---|---|---|---|---|
| Published mobile page / ticket path | __________ | __________ | __________ | Ready / Conditional / Hold |

**Final approver and date:** __________  **Next review trigger:** Programme / speaker / venue / format / capacity / ticket condition / other: __________

Primary framework: [Strategyzer Value Proposition Canvas](https://www.strategyzer.com/library/the-value-proposition-canvas). The sample wording is illustrative, not a promise about an actual event.