Post-event exhibitor feedback survey template
Ask exhibitors about the parts of the experience the organizer can change. An exhibitor survey is different from an attendee satisfaction survey: it should connect the exhibition promise, setup experience and onsite support to a specific next-event decision.
Boletolibre editorial team
Published
Download the exhibitor survey
Download the editable exhibitor survey and action log (Markdown, English)
The worksheet contains an adaptable invitation, answer choices, optional comments and an internal action register. Use only questions that apply to this event. Keep lead or visitor contact details out of the feedback form; exhibitors can review their own sales records separately.
Choose decisions before questions
Name the organizer who can act on each topic. If the next edition could change move-in instructions, ask whether exhibitors could find and use them. If the team cannot change a topic or explain why it is asking, leave that question out. Keep one subject per question and a “did not use” option where relevant; Pew Research Center shows that wording and answer choices can change responses.[1]
Ask about the exhibitor journey
Start with the services actually promised in the exhibitor brief. Ask about pre-event information, stand or table handoff, and support requests separately. Do not turn a poor rating into a claim that a supplier failed without checking the brief and the event log.
| Decision | Possible exhibitor question |
|---|---|
| Improve instructions | What information, if any, was missing before move-in? |
| Improve handoff | How clear was the process for reporting a stand-setup issue? |
| Review audience fit | How closely did the visitors you spoke with match the audience described before the event? |
Add one open question: “What one organizer-controlled change would most improve your participation next time?” Ask about visitor fit without promising a number of leads or a sales return. A first-time exhibitor may need different context from a returning one, but avoid reporting tiny groups where an answer identifies a company.
Send and read responses carefully
Invite the actual exhibitor contact, state the purpose and how responses will be used, and separate any request for follow-up contact. Have the communications or privacy owner review the invitation and retention approach. Record how many exhibitors were invited and replied; voluntary respondents do not speak for everyone who exhibited.
Record the change
Group comments by issue, check each against the exhibitor brief and onsite records, then assign an owner and decision in the action log. Share a practical change back when appropriate. Keep unresolved service complaints in their own case workflow rather than treating a survey response as closure.
Sources and further reading
- Writing Survey QuestionsPew Research Center · Accessed