Publish an event post on Google Business Profile: field and status checks

Confirm the right profile and publication owner

Download the Business Profile Event post release sheet (English Markdown)

Identify the Business Profile that represents the business hosting the event and the person authorized to manage its posts. Google describes the Event type as promoting an event at your business. If you are only an outside organizer, coordinate with the profile owner instead of assuming you can publish to the venue's profile. Record the profile name, manager, event edition and approval contact in the sheet.[1]

Choose one current public event page for details and registration. The Business Profile post should summarize the event and point to that page through an available action button, if the manager selects one. Do not use a draft URL or a link that sends visitors to a different date or event. If the event uses a separate ticketing destination, decide with the owner which public page best answers the visitor's next question.

Prepare the Event fields from confirmed facts

Write a descriptive title and confirm the event's start and end dates and times from the approved programme. Google says that without a start or end time, an Event post shows as lasting 24 hours on its event dates. Enter both times where they are known so a short session is not presented as an all-day event. Check the time shown against the public event page before publishing.[1]

Draft a short description that explains what happens, who it is for and where the visitor can find full details. Use an approved image or video only if it adds useful context; keep date, location and access information in text rather than relying on words inside an image. Verify names, prices and ticket status against their owners. Avoid pasting a phone number into the description unless the profile manager has verified it is appropriate: Google warns that unverified numbers in post text may cause rejection.[1]

Record the exact destination URL and test it without an editor session. For a ticketed event, check that the link reaches the correct event or ticket page on a phone and that the page names the same date and venue. An action button is an option in Google's post editor; its availability and wording should be confirmed in the manager's current interface. If the event page is on Boletolibre.com, use its public URL only after confirming those facts and the current ticket status there.[1]

Create and review the Event post

In the managed Business Profile, Google's documented path is Posts, Add post, then Event. Add the approved title, dates, times, description and any selected media or button. Preview the assembled post, especially a cropped image, truncated text and the destination behind the button. If the editor offers scheduling, record the scheduled time separately from the event time; a scheduled draft is not proof of a public post.[1]

Before selecting Post, compare the displayed fields with the approved event record line by line. If the team manages several profiles, confirm the intended location or profile selection in the publishing dialog. Keep a copy of the final text and image version so that a later correction does not depend on memory. Publish only after the event owner approves the facts and the profile manager confirms the destination.

Check status and the public visitor path

After posting, read the status in the profile manager's view. Google defines Live as public on Search and Maps; Pending and Not approved do not show there. A successful click on Post is therefore only a submission step, not a visibility result. Record the status and time. If the post is pending, assign a recheck; if it is not approved, inspect the indicated policy reason and correct the post through the manager.[1]

When the status is Live, open the business profile as a signed-out visitor on a phone and desktop. Look for the Event post in the available profile surface, read the date and title, and follow its action button to the correct current page. Google documents different post locations across mobile and desktop, so test the view your audience actually uses. Do not promise a particular placement or number of viewers.[1]

Update or close the post when event facts change

Name an owner and a review date in the sheet. If the event is postponed, moved, sold out or cancelled, update the public event page first from the confirmed decision, then review the Event post, its media and its action link. Google allows a published post to be edited or deleted through Posts and the post's More menu; repeat the signed-out check after any change.[1]

At the end of the event, compare the post with the final event record. Keep it only if its wording and destination remain accurate in the context where visitors see it; otherwise edit or remove it through the profile manager. Save the final status, last checked URL and owner. This closes the loop between a short promotional post and the maintained event information behind it.